High-signal takeaways from podcasts, YouTube, and books — filtered through practitioner reality. No summaries. Only what actually changes how you work.
A deep dive into why brand differentiation is a myth and distinctiveness is the only thing that actually moves the needle.
"Stop trying to be 'better'. Focus on being consistently recognizable at every touchpoint."
Byron Sharp's scientific approach to marketing. The data-driven evidence for mental and physical availability over loyalty programs.
Retention is a fool's errand. Target light buyers to achieve significant market share growth.
Analysis of Airbnb's shift from performance-led to brand-led growth and why the PPC trap is killing modern startups.
Efficiency is not effectiveness. Performance is for harvest, brand is for irrigation.
A look at LLMs in creative production. Why 80% of what's produced is garbage and how to be in the 20%.
"Use AI for the 'rough' and human taste for the 'diamond'. Don't let the machine ship the final file."
Claude Hopkins' 1923 classic. Why the fundamentals of human psychology haven't changed in 100 years.
Advertising is salesmanship in print. It is not to please or amuse, it is to sell.
Why B2B marketers are the worst copycats and how the best ones steal from consumer brands without shame.
B2B buyers are still humans. Emotional resonance beats feature lists every single time.
Because most marketing content tells you what was said. We focus on what actually matters for decision-making.
We skip the fluff. Only insights that pass the practitioner filter.
Every takeaway is validated against real-world go-to-market execution.
Go deeper anytime. Every insight traces back to the original material.
Short, sharp insights from podcasts, books, and videos. Delivered every week. No spam. Ever.
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